2017 Digital Traveller Rankings: India Tops List

Indians are the most digitally advanced travellers in the world according to the result of a survey conducted by travel commerce platform, Travelport.

The results are based on an survey with inputs of 11,000 travellers worldwide, highlighting the use of digital tools when planning, booking and experiencing a journey.

The main findings from the global report are:

When planning a trip:

• ·         81% use peer to peer reviews when researching a trip
• ·         47% use voice search, using devices such as Amazon Echo and Google Home, when researching a trip
• ·         Nearly 25% of over 55 year olds use a smartphone to research a trip

When booking a trip:

• ·         Over 33% of travelers book their trip on a mobile device
• ·         61% avoid hotels that charge for WiFi

When on the trip:

• ·         70% of travelers believe that digital boarding passes make traveling so much easier
• ·         60% of travelers feel that a good digital experience is important when choosing an airline
• ·         44% of travelers rely on their smartphone at their destination

When at the destination:

• ·         Travelers use an average of 16 different categories of apps when traveling
• ·         75% of travelers leave reviews on review sites

There is a “love-hate” relationship with digital devices with 60% saying they would be lost without their smartphone whilst 43% also say they want to escape the digital world and switch off when away.

The Digital Traveler Rankings

 The report also includes the world’s first Digital Traveler Rankings, with India crowned champions as the country with the most digitally-advanced travelers.  The standings are based on a combination of the main indicators of digital usage for travel-related purposes by travelers in each country. For example, those from India typically use smartphones for booking and boarding a plane, with 82% saying digital boarding passes makes traveling easier, compared to a global average of 70%.

The countries are ranked as follows:

Rank	Country
1	India
2	China
3	Indonesia
4	Brazil
5	Saudi Arabia
6	Mexico
7	South Africa
8	United Arab Emirates
9	Colombia
10	Italy
11	United States
12	Spain
13	France
14	Russia
15	Canada
16	Australia
17	United Kingdom
18	Japan
19	Germany