Firstive Code Club
FIRSTIVE CODE CLUB
Master Business Profile & Brand Information
Tagline: Building Africa's Future Tech Leaders
Business: Firstive / Firstive Code Club
Industry: Technology Education | STEM Education | Digital Skills Development
Target Audience: Children and teenagers aged 6–19
Primary Market: Ghana
Primary Services: Programming, Robotics & Engineering, Artificial Intelligence (AI)
1. ABOUT FIRSTIVE CODE CLUB
Firstive Code Club is a technology education initiative dedicated to equipping children and teenagers with practical digital skills and preparing them for a technology-driven future.
We believe children should not only learn how to use technology but also understand how to create, innovate and solve problems with it.
Through engaging, practical and project-based learning experiences, we introduce young learners to programming, robotics, engineering and artificial intelligence.
Our approach focuses on developing creativity, critical thinking, logical reasoning, problem-solving abilities and confidence.
Our goal is to inspire the next generation of African innovators, creators, engineers and technology leaders.
Our Mission
To empower children and teenagers with the technological knowledge, practical skills and creative confidence needed to shape the future.
Our Vision
To become a leading technology education brand in Africa, inspiring and equipping young people to become creators, innovators and leaders in the digital world.
Our Philosophy
We don't just teach children how to use technology. We teach them how to create with it.
2. OUR TARGET AUDIENCE
Firstive Code Club serves children and teenagers between the ages of 6 and 19.
Our programs accommodate:
Complete beginners with no previous coding experience.
Children interested in technology, games and computers.
Students interested in robotics and engineering.
Teenagers interested in programming and software development.
Young people interested in artificial intelligence.
Students seeking practical digital skills for future careers.
Our teaching approach should be adapted to the student's age, experience, interests and learning pace.
3. OUR SIGNATURE PROGRAMS
Firstive Code Club has three main signature programs.
A. Programming
We introduce students to the fundamentals of computer programming and software development.
Potential learning areas include:
Introduction to computer programming.
Computational thinking.
Programming logic and algorithms.
Block-based programming.
Scratch programming.
Python programming.
Web development.
HTML and CSS.
JavaScript fundamentals.
Game and application development.
Project examples:
Interactive games.
Animated stories.
Personal websites.
Quiz applications.
Simple software applications.
B. Robotics & Engineering
Students explore the exciting relationship between technology, engineering and the physical world.
Potential learning areas include:
Introduction to robotics.
Basic engineering concepts.
Understanding electronic components.
Sensors and actuators.
Robotics programming.
Basic automation.
Design thinking.
Problem-solving through engineering.
Project examples:
Simple robotic vehicles.
Obstacle-avoiding robots.
Automated systems.
Sensor-based projects.
Interactive electronic devices.
C. Artificial Intelligence (AI)
Students are introduced to artificial intelligence and how it is transforming the world.
Potential learning areas include:
Introduction to AI.
Understanding machine learning concepts.
AI applications in everyday life.
Responsible AI usage.
AI-assisted creativity.
Understanding AI-powered tools.
Basic AI project development.
Project examples:
AI-assisted creative projects.
Simple chatbot concepts.
Image recognition demonstrations.
Interactive AI applications.
AI-powered learning activities.
These are proposed curriculum areas and project examples, not a confirmed final lesson syllabus.
4. OUR LEARNING DELIVERY MODEL
Firstive Code Club offers flexible learning arrangements to accommodate different families.
A. Private Weekend Home Coding Lessons
This is the primary service being developed for the current local marketing strategy.
Lessons are delivered at the student's home.
Features:
Personalized learning.
One-on-one instruction.
Weekend scheduling.
Hands-on practical projects.
Individual learning pace.
Direct interaction with the instructor.
The objective is to provide convenient, personalized technology education without requiring parents to transport their children to a learning centre.
B. Online Coding Lessons
Online learning allows students to participate in structured coding lessons remotely.
Features:
Remote instruction.
Practical coding activities.
Guided projects.
Flexible access.
Opportunities to learn from home.
C. Vacation Weekday Lessons
Weekday lessons are also being considered during school vacations.
Availability:
Monday to Friday.
Morning and afternoon scheduling, subject to arrangement.
This provides additional learning opportunities when students are on vacation.
5. PROGRAM DURATION
The proposed standard curriculum structure is:
12 weeks (3 months).
Each program is intended to provide sufficient time for students to understand concepts, practise their skills and complete practical projects.
The learning experience should include:
Introduction to concepts.
Guided practical exercises.
Independent project development.
Problem-solving activities.
Project presentation or demonstration.
Assessment and feedback.
A certificate of completion can be awarded at the end of the program.
6. COURSE LEVELS AND PROGRESSION
A level-based learning system has been proposed to make the learning experience progressive.
Level 1: Code Explorer
Beginner level.
Focus:
Introduction to coding.
Basic programming concepts.
Sequences and instructions.
Simple animations.
Basic games.
Level 2: Code Creator
Intermediate level.
Focus:
More advanced programming concepts.
Interactive applications.
Game development.
Problem-solving.
Introduction to Python.
Level 3: Code Developer
Advanced level.
Focus:
Python programming.
Web development.
JavaScript fundamentals.
Application development.
More complex projects.
These are proposed progression levels. Final age placements, prerequisites and assessment requirements are yet to be established.
7. PRICING STRATEGY
The following pricing structure reflects the most recent pricing discussions.
A. Private Home Tuition
| Package | Frequency | Monthly Fee |
|---|---|---|
| Standard | 2 times per week | GHS 1,000 |
| Accelerated | 3 times per week | GHS 1,200 |
Each session is proposed to last 1.5–2 hours.
An entry price of GHS 800 per month has also been considered.
B. Online Classes
| Package | Monthly Fee |
|---|---|
| Online Coding Program | GHS 800 |
C. Program Payment Structure
The program duration is 12 weeks (3 months).
The preferred business approach is:
Present the full program as a package.
Allow monthly instalments as an alternative.
Encourage full-program commitment.
The exact full-program payment terms and any upfront-payment discounts still need to be finalized.
Important: The GHS 800 online price is a monthly fee, not the total three-month program fee.
8. OUR UNIQUE SELLING PROPOSITION
Firstive Code Club differentiates itself through:
Personalized Learning: Lessons can be tailored to each student's abilities and interests.
Practical Education: Students learn by creating projects rather than simply memorizing concepts.
Future-Focused Programs: Programming, robotics and AI expose students to important areas of modern technology.
Convenience: Home tuition makes learning accessible without parents having to arrange transportation.
Flexible Scheduling: Weekend and vacation learning opportunities accommodate school schedules.
Beginner-Friendly: Students do not need previous coding experience to get started.
Project-Based Learning: Students have opportunities to demonstrate what they have learned.
9. BENEFITS TO STUDENTS
Our programs aim to help students develop:
Logical thinking.
Critical thinking.
Creativity and innovation.
Problem-solving abilities.
Confidence.
Digital literacy.
Computational thinking.
Collaboration.
Technical skills.
Independent learning.
Beyond learning to code, students develop the confidence to explore ideas and turn them into practical solutions.
10. BENEFITS TO PARENTS
Parents who enrol their children benefit from:
Convenient home learning options.
Personalized instruction.
Flexible weekend scheduling.
Practical technology education.
Exposure to emerging technologies.
Opportunities for children to develop useful future skills.
Updates on learning progress.
A structured learning experience.
Our communication with parents should emphasize the value of investing in their children's technological education.
11. BUSINESS HISTORY AND DEVELOPMENT
Firstive Code Club has previously operated physical coding sessions in collaboration with Daystar Froebel and Montessori School at Millennium City, Kasoa.
The initial program targeted children and teenagers aged 6–19.
Historical program arrangements
Saturday classes.
Initial schedule: 9:00 AM–11:00 AM.
Proposed 10-week learning cycle.
Historical tuition: GHS 400 per child.
School partnership arrangements included a proposed revenue share.
Firstive also developed arrangements for the use of the school's ICT laboratory.
The proposed MOU covered:
Use of working computers in the ICT laboratory.
Saturday usage between 9 AM and 11 AM.
Daystar responsibility for maintenance and security.
Firstive responsibility for supervision during usage.
Permission to install software, folders and files.
No deletion of existing software or files.
Firstive responsibility for damage caused during usage.
Payment of GHS 50 per computer used, with the amount agreed between both parties.
The program subsequently completed multiple sessions, with parent communications, student projects and certificates forming part of its activities.
Firstive has also communicated with parents about future sessions, registration, learning resources and outstanding fees.
12. MARKETING AND BRAND DEVELOPMENT
Firstive is developing its presence across digital and traditional marketing channels.
Social Media
Platforms:
Facebook: https://web.facebook.com/Firstive
Instagram.
WhatsApp Business.
The Facebook page had experienced a long period of inactivity before the recent efforts to revive the brand.
The current content strategy includes:
Educational posts.
Student project showcases.
Pictures and videos from learning sessions.
Program announcements.
Parent testimonials.
Promotional flyers.
Registration campaigns.
Information about coding, robotics and AI.
Local Marketing
A local marketing strategy is being developed around:
Printed flyers.
Distribution within residential communities.
Churches.
Schools.
Parent networks.
Community groups.
Word-of-mouth referrals.
The main local service being promoted is Weekend Home Coding Lessons.
Email Marketing
Mailchimp has been selected as the email marketing platform.
The intended strategy is to:
Identify potential parents.
Send introductory marketing emails.
Direct interested parents to a Google Form.
Collect their contact and student information.
Follow up through WhatsApp or phone calls.
Convert interested parents into enrolled students.
13. LEAD GENERATION AND CUSTOMER MANAGEMENT
A Google Form has been developed to collect information from interested parents.
The form is intended to capture:
Parent Information
Parent/Guardian Name.
Phone Number.
WhatsApp Number.
Email Address.
Student Information
Child's name.
Age.
Current class/grade.
Residential area.
Learning Preferences
Programming.
Robotics & Engineering.
Artificial Intelligence.
Web Development.
Previous coding experience.
Preferred learning format.
Preferred learning days and times.
Registration Intent
Immediate start.
Start within the next month.
Next vacation.
Just exploring.
Consent
Parents are asked to give permission for Firstive to contact them regarding lessons, updates and future learning opportunities.
A customized Bitly link was also considered to make the Google Form easier to share.
Suggested link: bit.ly/JoinFirstive (subject to availability).
14. CUSTOMER SERVICE AND SALES APPROACH
Firstive's customer service should be professional, welcoming, informative and persuasive.
The main objective is to guide interested parents from their initial inquiry to registration and payment.
Recommended Sales Process
Welcome the parent.
Understand the child's age and interests.
Explain the relevant programs.
Recommend a suitable learning format.
Explain pricing.
Address objections.
Collect registration details.
Confirm payment and scheduling.
Maintain communication with the parent.
Common Parent Objections
The business has developed responses for questions such as:
"It's too expensive."
"Let me discuss it with my spouse."
"My child is too young."
"My child has no coding experience."
"We are busy."
"We will join later."
The preferred approach is to acknowledge the concern, explain the value, offer a suitable alternative where appropriate and invite the parent to take the next step.
15. BRAND POSITIONING
Firstive Code Club should be positioned as a professional, modern and forward-thinking technology education brand.
Brand Personality
Innovative.
Professional.
Youthful.
Approachable.
Educational.
Creative.
Future-focused.
Visual Identity
The brand's established visual direction includes:
Black.
Yellow.
White.
Modern technology-inspired graphics.
Images of children engaged in practical learning.
Real student photographs where possible.
Marketing materials should look professional, attractive and parent-friendly.
Preferred Messaging
Examples:
Building Africa's Future Tech Leaders.
Beyond the Screen, Become a Creator.
Don't Just Use Technology. Create It.
Empowering Young Minds Through Technology.
Preparing Young Innovators for Tomorrow.
16. OPERATIONAL MODEL
The current operating approach is designed to remain manageable alongside the founder's weekday employment.
Primary Service
Weekend private home coding lessons.
Secondary Service
Online coding lessons.
Additional Opportunity
Vacation weekday lessons.
Teaching Arrangement
Personalized instruction, with one-on-one lessons as the main home tuition offering.
Scheduling
Weekend appointments arranged with parents in advance.
Student Management
Maintain records of:
Student details.
Parent contact information.
Program enrolled.
Payment status.
Lesson schedules.
Attendance.
Learning progress.
Completed projects.
17. GROWTH OPPORTUNITIES
Potential future opportunities for Firstive include:
Establishing dedicated Firstive Code Club learning centres.
Partnering with private schools.
Developing school-based coding programs.
Organizing holiday technology bootcamps.
Offering robotics competitions.
Hosting student project exhibitions.
Developing online coding courses.
Creating structured digital learning resources.
Establishing partnerships with technology companies.
Expanding across Ghana and eventually other African countries.
Additional opportunities include corporate-sponsored STEM programs and community technology outreach.
18. CONTACT AND DIGITAL PRESENCE
Brand: Firstive Code Club
Facebook: https://web.facebook.com/Firstive
Instagram: Firstive Code Club
WhatsApp: Contact number to be confirmed.
Registration: Google Forms.
Email Marketing: Mailchimp.
Primary Market: Ghana.
19. INFORMATION THAT STILL NEEDS FINAL CONFIRMATION
To make this profile a definitive business document, the following details should be confirmed:
Official business registration name and legal status.
Official business email address.
Current business contact and MoMo numbers.
Official website, if available.
Whether Code Club UK, CoderDojo or Raspberry Pi affiliations are still active and can be publicly advertised.
Final curriculum and learning outcomes for each program.
Final class sizes and student-to-instructor ratios.
Exact online class frequency and duration.
Final payment and installment arrangements.
Geographical areas covered by home tuition.
Final certificate and assessment policy.
Whether a free parent consultation or student assessment will be offered.
20. THE FIRSTIVE CODE CLUB PROMISE
At Firstive Code Club, we believe every child has the potential to create something extraordinary.
We provide the guidance, tools and learning opportunities to help young people discover their abilities, explore technology and transform their ideas into reality.
We are not simply teaching children to code.
We are building a generation of creators, innovators, problem-solvers and future technology leaders.
FIRSTIVE CODE CLUB — Building Africa's Future Tech Leaders.
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